Ruka-Kuusamo event venue

 

 

 

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Info
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Location
Harmaa Rinne Rukalla. Kuva Mikko Santasalo

Summaries of event visitor surveys

Collaboration with Salmi Platform.

Polar Night Light Festival

Visitors: 38 900
Average stay: 5,2 days
Satisfaction: 85/100
NPS: 57
Regional economic impact: 5,3 M€
Polar Night Light Festival valaisee myös Rukan Pipolätkää

Pipolätkä

Players: 3000
Average stay: 3,7 days
Satisfaction: 91/100
NPS: 88
Regional economic impact: 1,5 M€

Solstice

Visitors: 7379
Average stau: 4 days
Tyytyväisyys: 93/100
NPS: 87
Regional economic impact: 0,6 M€
Nuts Karhunkierros 2019 Guillem Casanova Photography

Nuts Karhunkierros

Runners: 3500
Average stay: 3 vrk
Satisfaction: 9/10
NPS: 81
Regional economic impact: 0,7 M€
Ruka Nordic Sanni Pirttikoski

Ruka Nordic

Visitors: 29 000
Average stay: 4 vrk
Satisfaction: 85/100
NPS: 65
Economic regional impact: 4,5 M€
Downhill Swim 2023 kuva Simo Vilhunen

Downhill Swim

Swimmers: 500
Average stay: 3,5 vrk
Satisfaction: 96/100
NPS: 91
Regional economic impact: 0,2 M€

Showreel - event productions at Ruka-Kuusamo

Watch the video to see how producers talk about organizing events in the area.:

Highlights of media monitoring of events (Meltwater) 

 

Ruka-Kuusamo as a media

 

Ruka.fi events calendar

Events in the Ruka–Kuusamo area are added to the Ruka-Kuusamo event calendar. The event calendar and the gig calendar are among the most visited pages on the ruka.fi website.

Media information for the event calendar:

Header image size: minimum width 2000 px, without text or logos on the image.

Images accompanying the event information should be provided in the largest possible size, with a minimum width of 1920 pixels.

Mediaviestinnän yhteistyö

The media tool we use is Meltwater, and we are happy to collaborate with events on communications. Distribution can be carried out both to domestic media and to international channels.

Below on the page are previously published press releases that have been distributed via Meltwater. At the top of the page, there are also a few highlights from media monitoring.

Kylän ja parkkihallin infonäytöt

Material dimensions for the LED screens in Ruka village:

LED screens (landscape): 416 × 208 px
LED screens (portrait): 208 × 416 px

Material dimensions for the vertical displays in the parking garage:

47” (resolution: width 1080 × height 1920 px)
Images: JPG and PNG formats
Videos: Videos are automatically converted on the server into the correct format, and a wide range of video formats is supported. The most commonly used video format is MP4.

 

Viestintä jäsenistölle työtilan kautta

Ruka-Kuusamo Tourism has approximately 150 member companies. Communication with members takes place via the Howspace workspace, through which we can also easily share event-related information with local stakeholders.

A dedicated event page can also be created within the workspace for larger events, where updates related to the progress of the event can be communicated in a closed environment.

Push notifications can also be sent to members via the workspace, meaning the message content is also delivered by email, which helps increase its effectiveness. This has been used, for example, when an event wants to offer ticket benefits to member companies—this is an easy way to target the message specifically to members.

Current event-related press releases

Polar Night Light Festival Ruka

The Polar Night Light Festival illuminates Ruka

Ruka Nordic Sanni Pirttikoski

Ruka Nordic 2025 Breaks Visitor Records

Solstice Festival, Ruka-Kuusamo. Photo Oscar Karling

Solstice announces more artists for 2026 edition

Polar Night Light Festival, Ruka-Kuusamo

Polar Night Light Festival 2026 – Theme: Aurora Glow

Nuts Karhunkierroksen pisin matka 166 km juostaan edestakaisin Rukalta Napapiirille, kuva Mikko Santasalo

Over 4,000 Registered for NUTS Karhunkierros

Rukan Pipolätkä, kuva Salla Karhumaa

The World's Largest Pond Hockey Tournament at Ruka

Solstice. Kuva Joni Stanley

Solstice 2025 edition of the picturesque Lapland Excursion

Happy faces at the start of Downhill Swim. Photo Simo Vilhunen.

Registration Opens for the World’s Happiest 24 km Downhill Swim in Finnish Lapland

Next bigger events