Ruka Nordic 2025 attracted a record-breaking audience and strengthened its position as one of Finland’s most significant winter sports events. A recent visitor survey shows that the event brings substantial economic benefits to the Ruka-Kuusamo region, draws attendees especially from Oulu, and attracts visitors to diverse skiing disciplines thanks to its long-standing traditions.
Ruka Nordic 2025 Breaks Visitor Records
Event’s Economic Impact Reaches €4.5 Million
Published Jan 8, 2026
In 2025, the event reached an all-time high attendance of nearly 30,000 visitors, reinforcing Ruka-Kuusamo’s status as Northern Finland’s most appealing winter sports event. According to the survey, most visitors came from Oulu, and their average stay was four nights. This directly impacts the local economy and benefits a wide range of local service providers.
The economic impact of Ruka Nordic on the region grew significantly, reaching €4.5 million. For many visitors, the event is an annual tradition, with key motivations including interest in skiing disciplines and Ruka’s reputation as a high-quality, experience-rich venue. The event received exceptionally positive feedback: its Net Promoter Score (NPS) was 65, indicating strong visitor satisfaction.
Niina Kukka, Event Manager at Ruka-Kuusamo Tourist Association, is delighted with the results:
“Ruka Nordic is an important early-season event for us, and we are very pleased with its development. The increased visitor numbers and significant economic impact show that the event is more important than ever for regional tourism and local businesses. The high NPS score demonstrates that visitors find the event memorable and are eager to return.”
Harri Keskiaho, CEO of Ruka Nordic Oy, also emphasizes the event’s overall significance:
“It’s great to see that our investments in quality and service are paying off. Ruka offers excellent conditions for an international top-level event, and collaboration with local stakeholders enables us to deliver an experience that truly stands out. Work to develop the event toward 2026 continues. That year will mark a milestone as Ruka Nordic celebrates its 25th edition.”
FIS Ruka Nordic 2026 will be organized in November 27-29, 2026. Take a look at the event and book your accommodation well in advance!
Images, FIS Ruka Nordic 2025
