Mats Lindfors, Ruka-Kuusamo Matkailu ry:n toimitusjohtaja

Ruka-Kuusamo Tourist Association's CEO is moving on to new challenges

Published 23.1.2024

The CEO of the Ruka-Kuusamo Tourist Association, Mats Lindfors will be taking on new challenges in the spring, and the association will immediately open a CEO recruitment process.

Ruka-Kuusamo Tourist Association's CEO Mats Lindfors is set to embark on new challenges in April 2024. He has served in his position for 10 years. During his tenure, various aspects of cooperation in the tourism area have been developed in multiple ways: broader networking, close collaboration with the tourism business network, the city of Kuusamo, and other collaborative networks such as the Council of Oulu Region (Pohjois-Pohjanmaan Liitto) and the local business development company Naturpolis Oy Nordic Business Center.

Significant efforts have been made to develop events and year-round activities in the area, as well as collaboration with various parties, particularly concerning major events such as FIS Ruka Nordic. The board of Ruka-Kuusamo Tourist Association warmly thanks Mats for the work he has done for the region. He has persistently and successfully advanced development issues, been an active player in securing development projects for the region, which in turn have improved the prospects for business success. Mats has had the ability to see further and believe in positive outcomes. We wish Mats luck and success in his future endeavors, as well as smooth riding on the slopes and in the powder!

"It has been a great pleasure for me to work and live in Kuusamo during a period of strong development. I want to thank the tourism companies, the city, and the extensive network of stakeholders for their strong and successful cooperation. Not forgetting my capable colleagues! Thank you. The journey and the development of tourism continue!" says Mats Lindfors.

Ruka-Kuusamo Tourist Association was founded in 2002. The association's purpose is to enhance the attractiveness and recognition of the area as a year-round tourist destination in both domestic and international markets. Our goal is to become Finland's most popular year-round tourist destination by 2026. The association's activities involve approximately 150 companies, representing over 95% of the region's tourism income. The core tasks of the association include improving the area's attractiveness and recognition as a year-round tourism destination, promoting joint international sales and marketing activities in the tourism area, improving flight connections to Kuusamo and local transportation services, as well as acting as an advocate for the tourism industry in our region.

The recruitment process for the new CEO of Ruka-Kuusamo Tourist Association will be opened immediately.

For more information:
Ruka-Kuusamo Tourist Association, Chairman of the Board Marko Säkkinen,, tel. +358 500 466 173
Ruka-Kuusamo Tourist Association, CEO Mats Lindfors,, tel. +358 400 747 356