The responsibility program of Ruka Ski Resort
The Ruka Ski Resort environmental programme was launched in 2008. In 2019, we upgraded the environmental programme to a responsibility programme that, in addition to environmental matters, includes social and economic aspects as well.
One of Ruka’s most important objectives of ensuring corporate responsibility is to make sure that future generations can also enjoy skiing and all the pleasures of snow. In 2018, Ruka Ski Resort was the second resort in Finland to become carbon neutral in terms of energy consumption after our sister resort on the Pyhä fell. All of our Ski-Inn accommodation options have been carbon neutral since 2008. We want to set an example and to be a pioneer of sustainable tourism. Ruka Ski Resort has held a key economic and social role in the development of tourism in the Ruka-Kuusamo region for decades and we provide many jobs and generate significant tax revenue in Kuusamo. We are also actively engaged in nationwide tourism organisations. Our intent to keep the domestic market as our most important market area is a key part of Ruka’s responsibility and efforts to promote domestic tourism.
We want to set an example of sustainable tourism for other companies in the tourism industry, both on a regional and national level. We also bear in mind that we are not perfect or complete, which is why we strive for constant improvement.